Remodeling Business Up In January, Que?
Saturday, January 26th, 2008I met with two contractors the other day; one said that he was having his worst month ever, the other claimed to be having his best. The worst ever contractor I can relate with, and his sentiments are being echoed by most of my other colleagues. However, the contractor claiming his best month ever captured my attention. Naturally the question – How did you do it? – was raised. The contractor stated that most of his business was coming from the yellow pages. Oh, the online directories directing customers to your website? No, he replied, the printed yellow pages.
My embrace of new technologies, and my Chinese internet directory listing are not going to be my savoir? My fellow contractor explained that customers surf the internet for information and ideas; yet still turn to the printed yellow pages to buy.
This shook me down to my typing calloused fingertips. Is reliance upon the “new media” going to be the final nail?